Claudia's Philosophy

In the world of design sometimes one plus one equals three. You never really know just what you’re going to get. For me it’s a paradise for individuality, abnormality and an outlet you might say.

Good design is about creating an experience, while also informing the audience no matter how brief or in depth that information may be. Three years on from beginning this thing called a visual communication degree I finally understand what the teachers have been telling me for so long. When I first began studying design I was naïve and thought that design was in fact the final outcome and that final outcome had to be aesthetically pleasing or it failed. The sustainability and social responsibility issues behind design never even crossed my mind.

Design to me was always been about ideas that were both wild and unbalanced. Whether you had a thousand at once or a splash of just one, you never knew how to execute it in the right way so that it was exactly how you imagined. Perfect. Studying visual communication has changed this notion in my mind. Now design is about the experience, the process the experimentation and the impact that the final work produced will have on the outside community.

It is important for me as a designer with the world in front of me to work with these ideas rather than against them to attempt to show the public that designers aren’t just self-indulgent people who don’t care, but rather, people with a passion and new ideas that are somehow translucent, letting in the light but blocking out the rain.

Now that I am at the conclusion of my studies, I can’t help but be amazed at the work I have produced. It is always a natural process that yes sometimes does take a lot longer than others, simply because there will always be those times when the umbrella of your mind turns solid and blocks all ideas out. None the less a journey that has changed the way I think. I have grown and understood concepts and mediums I would have otherwise not even considered and only now realise the importance for designers to create using both traditional and technological mediums or anything at their disposal. Whether a brief is boring or not, it is up to people like me to make it much, much more.